Social Media Shopping: The New Normal
Due to the COVID-19 pandemic, e-commerce uptake has been shifted forward by almost half a decade, a lot of people have moved to online shopping, and many people report that they will keep up with the trend of shopping online even after the outbreak. This explains why social media platforms have been released as tools for buyers and brands to make it easier on the populace.
A recent survey from Facebook revealed that more than half of UK citizens attested that they could interact and strengthen their relationship thanks to Social media. This article will shed light on how updates from social commerce have improved over the past ten months, alongside the impact of Passion in helping brands establish a social media strategy for e-commerce.
Facebook and Instagram Shops
About a year ago (May 2020), Facebook established Shops. Even though this was a project in a plan for a while, the lockdown encouraged its maturity. With the shop features, users can access a brand's products and contact a seller via Messenger, Instagram Direct, or WhatsApp.
There are shops also developed on Instagram Explore, looking for how to tag products for live streams for various brands. This innovative feature reveals the role of Facebook on e-commerce alongside their plans for becoming a central part.
Recently, another update was the integration of Shop Pay from Shopify with Instagram ad Facebook Shops. This is an energized solution for checkout, which gives Shopify customers access to saved payment and contact (shipping) details. With this, in-app purchases will be easy since the use of Facebook’s solution generated some hesitation.
There is also a tendency to attract more business to Instagram Shops and Facebook since Shop Pay is 70% swifter than a regular checkout, with a conversion rate of 1.72 times higher.
Pinterest Merchant Solutions
Also, Pinterest updates some tools, which helps businesses quickly have a storefront, upload their product, and tag it. In addition, there are features like automatic bidding, collection shopping ad format, conversion insights, and video as hero content.
YouTube E-commerce
Last year, YouTube included a new e-commerce ad to their features with which advertisers can show a list of their product below ads. In addition, the Video action Campaign has been launched, and YouTube has been included in the attribution report.
Jan 2020 saw the testing of these product tags by YouTube in which a couple of creators in the test scheme added products to their videos, and people can see it through the icon that represents the shopping bag. With this, viewers can view various information on the different product pages, see the purchase option available.
Snapchat AR
In the e-commerce space as well, Snapchat’s AR is also gaining ground. There have been many partnerships that can allow users to dress various Bitmoji Avatars in different customized clothes.
Snapchat also has some investment in original programming like shoppable shows. With this drop, viewers can Swipe and Buy the items that feature in the episode.
For e-commerce site owners there’s a lot of opportunities to grab social media users attention for their products and services via the social media platforms own built shopping schemes
